Ray Browser
Designing a new category of browser, built for gaming.
The $300B gaming industry is shifting to the web. But no browser was built for it.
Ray raised $3M pre-seed on a vision. I joined to turn it into a product. Over three years, embedded full-time in the Ray team, I helped take the product from zero to one — then used what we learned to raise another $3M and grow to 425K installs.
Year
2023-2026
Company
Ray Browser — embedded full-time via BBBLGM
Contribution
Product vision & roadmap, UX & interaction design, user research, growth strategy & GTM, measurement framework, experimentation & A/B testing, pitch deck & investor narrative, prioritisation & cycle planning.
Every browser is built for productivity. But gamers live differently — one tab for the game, Discord alongside, video running in the background, constantly context-switching. No browser was built for that. Until Ray.
A reason to switch
Game Mode
A curated portal of web games, automatic split-screen, and performance up to 30% faster than Chrome. The reason to switch, proven in the first five minutes.
A reason to stay
Split-screen
A persistent state, not just two tabs. Discord open on one side, free browsing on the other. For single-monitor users, Ray was a second screen.
A reason to come back
Missions & rewards
Daily missions, in-browser rewards, and a progression system that made coming back feel worth it, not just habitual.
Chrome is for school. Ray is for play. That positioning shaped how we built the product, talked about it, and got people to switch. I developed a GTM strategy around where web-native gamers already were — sponsoring tournaments, partnering with creators, running UGC YouTube ads — while continuously optimising the install funnel. All on a shoestring budget.
425k
Unique users
51%
Download conversion
42%
D7 Retention
The traction we'd built became the evidence for the seed raise. I wrote the pitch deck and storyline that secured another $3M — turning usage data, retention metrics, and community growth into a fundable story.
