Experience design

As a UX designer, I collaborate with cross-functional teams to design, launch, and optimise digital products and experiences. I believe that effective experiences should not only address user and business needs with functional solutions, but should also build brands by focussing on creativity and craft.

• UX/UI design
• Information architecture
• Interaction design
• UX writing
• Prototyping
• Usability testing
• A/B testing
• Conversion rate optimisation

Experience strategy

I help teams with product discovery, researching and validating concepts before development. I use low-effort experiments to test assumptions and tangible prototypes to align teams around a shared vision, determining what to build next, in what order, and why.

• User research
• Customer journey mapping
• Concepts and future vision
• Experiment design
• Service blueprint
• Value proposition
• Story mapping
• Product roadmap

Workshops & facilitation

Effective design depends on the right context to be successful. I help teams overcome silos, collaborate, make decisions, and achieve results. Through workshops and design sprints, I facilitate the design process to ensure that teams work together to solve problems and make progress.

• Agile & Scrum facilitation
• Design Sprints
• Ideation workshops
• Growth workshops
• Storymapping workshops
• Prioritisation workshops
• Team purpose & values
• Team health & focus