Crisp
Designing the farmers market for the digital age
Creating the Netherlands' most loved grocery app — connecting people with over 650 local farmers, fishermen, bakers and speciality producers.
People have to make complicated, time consuming journeys to farmers markets and speciality stores if they want all their food to be fresh, local, seasonal and sustainable. But with Crisp, products from over 650 local farmers, fisherman, bakers and speciality producers are made available in one app, delivered from farm-to-fork in less than 24 hours.
To help Crisp launch in the Dutch market, we were asked to define their brand positioning, name and identity, as well as design their mobile app. As UX lead, I was part of a small product design team working alongside the brand team. We were responsible for translating the brand strategy into an experience strategy, concepting, designing, prototyping and testing the app's distinctive feature set in close collaboration with Crisp's founders.
Year
2018
Agency
Dentsu Creative
Contribution
Experience strategy, concepting, interaction design, prototyping, usability testing, design direction
Awards
2x ADCN, 2x Spinawards, 2x Dutch Interactive Awards, 1x Esprix
Removing friction, creating transparency and humanizing every interaction. Crisp's app is designed to continue telling their brand story.
Designed for habit and discovery
Human beings are creatures of habit. With 60% of adults eating the same 7 meals every week, we designed dynamic shopping lists to let you effortlessly re-order what you order most. And whilst habits are important to facilitate, diverse diets are too. That's why we also designed seasonal recipe kits can be added to your basket with one tap.
Forgot milk? Not anymore
Running back to the grocery store because you forgot milk, eggs, or something else is a frustration we all know too well. That's why in Crisp's shopping cart we designed friendly, dynamic nudges so you don't forget any of the basics you usually order, saving you that extra trip.
The people behind every product
Crisp is all about being human and transparent. We personally introduce you to the farmers and producers behind every product, making it clear where and who it comes from, or explore their range further.
Personal gifting for new members
We designed a simple referal program that's as personal as Crisp's service. When you invite a friend to signup - alongside a ten euro discount and free shipping on their first order - they get to choose a gift from a list of your favourite items. The gift has no limits, your friend could pick a bottle of natural wine, or a simple snack. What matters is the gift is both generous and personal to you both.
